Designed with sustainability in mind, the packaging incorporates glass, bio-resin and/or post-consumer recycled materials where possible, and product cartons are made with FSC certified materials. The Outset is fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, suitable for sensitive skin, and Leaping Bunny certified. Any ingredients that are incomplete, questionably sourced or unsatisfactory were banned. The Outset excludes 2,700 potentially harmful ingredients to meet only the highest clean beauty standard, a “free from” list that is twice as long as standard beauty brands. This minimalist and clean approach is represented via a tightly curated and refillable skincare system that includes The Cleanser, The Prep Serum and The Moisturizer to soothe, hydrate, and rebalance the skin. The Eye Cream / Smoothing Vitamin C Eye + Expression Lines Cream ($42)Īt the heart of the line is the Daily Essential Regimen, a simple 3-step effort inspired by Johansson’s own daily routine: (01) Cleanse, (02) Prep and (03) Moisturize.The Night Cream / Restorative Niacinamide Night Cream ($54).
The Moisturizer / Nourishing Squalane Daily Moisturizer ($44).The Prep Serum / Firming Vegan Collagen Prep Serum ($46).The Cleanser / Gentle Micellar Antioxidant Cleanser ($32).
AT THE OUTSET SKIN
This nourishing powerhouse complex provides immediate and lasting hydration, plumping the skin to help reduce the look of fine lines while improving radiance. Inside every product is The Outset’s signature Hyaluroset™ Complex, a clean ingredient blend that acts as a botanical alternative to hyaluronic acid. The Outset is where simplicity and purpose meet we help consumers find freedom in the uncomplicated through non-toxic yet effective formulas that nourish skin of all genders and generations.” “Through our research, we found that 96% of prestige beauty consumers are generally happy with their skin and are more focused on preservation rather than transformation. “The Outset provides benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” said Foster. In a world of overcomplicated skincare routines and active ingredients that can irritate, The Outset believes that less is more and takes the guesswork out of skincare by offering skin-friendly, effective formulas that can be used by all. No matter where you are on your skincare journey, The Outset offers a simplified skincare solution that allows you to begin again. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials.” “The Outset was inspired by my own skincare ritual - a consistent routine of cleansing, prepping and moisturizing that keeps my skin on track and camera ready. “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too,” said Johansson. Products are all under $55 and available on beginning March 1, 2022.
AT THE OUTSET FULL
The full range includes a thoughtfully curated collection of five skincare essentials that can be used as a full regimen or paired with your existing skincare, as these formulas will not compete with other active ingredients. With a vision to create a modern classic in skincare, Johansson and Foster were validated by what they learned and set out to develop an accessible approach to prestige beauty that is clean, reliable and democratic, proving that less is not only more, but what is in demand. She spent five years educating herself on the industry, formulations, product development and brand identity, and partnered with Foster to conduct in depth market research to better understand what consumers wanted. Anchored in purpose, The Outset celebrates The Start of You™ from product to mission, an ethos of optimism and empowerment also woven into philanthropic efforts that foster new beginnings for people and the planet.Īfter years of serving as the face of several luxury beauty brands, Johansson made the conscious decision to step back from endorsements and immerse herself in the business of beauty with the ultimate goal of developing her own brand that represented her vision and values, but more importantly, answered unmet consumer needs.
AT THE OUTSET FREE
Today, globally recognized actor Scarlett Johansson and her co-founder, entrepreneur, and beauty/fashion executive Kate Foster Lengyel, announced the highly anticipated US launch of The Outset, a modern collection of consciously clean, minimalist skincare essentials free from trends, harsh ingredients, and gender/age stereotypes.
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